2020 CHINESE NEW YEAR VISUAL DESIGN
GRAPHIC DESIGN + PACKAGING DESIGN + PHOTOGRAPHY
I designed a series of Chinese New Year's visual items for HEHEYUANYUAN Bakery, including a festive gift box, PVC stickers, and posters. As Chinese New Year is one of the biggest festivals to bakeries in China, it was an urgent work to change all the 11 stores from Christmas decorations into Chinese New Year mood and be ready for massive customers.
The concept of the theme graphic is about "reunion" as New Year's Day is a day for family reunion. Dots and dots are linked through lines which symbolize the strong connections between family members. By following the lines, people get together for this big annual reunion.
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As for the stickers, I made a plenty of sizes of stickers for different items like freezers, mini bars, counters, windows, and doors. The theme name for this New Year's promotion event is "三寶鬧新春."
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合和圓緣
HEHEYUANYUAN
HEHEYUANYUAN Bakery & Gift is the first soft European bread bakery in Changzhou, China. They've been devoting to make the best European bread in Changzhou by using the best and the freshest ingredients. Offering not only breads, but cake, pastries, and catering service, so far, HEHEYUANYUAN has been the most significant bakery and gift brand in Changzhou, China.
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Graphic Design, Packaging Design, Art & Photo by 陳芯怡 Cindy Chen.
Photography Assistant 陳芳育 Emily Chen.
Jan, 2020. - Changzhou, China.
